Congratulations Bettylou & Finn!

2025 HTA HIC Haleʻiwa Pro Winners!

The 2025 HTA HIC Hale’iwa Pro is a World Surf League (WSL) Hawai’i/Tahiti Nui Qualifying Series (QS) event featuring men and women shortboard and longboard surfers. The event takes place at Hale’iwa’s Ali’i Beach Park, on Oahu’s North Shore between November 29th and December 7th. 
Shop Hale‘iwa Pro Gear
The HIC Kewalo aloha shirt effortlessly goes from the beach to an evening out. The HIC Kewalo aloha shirt effortlessly goes from the beach to an evening out.

MEN'S

Aloha Shirts, Walkshorts, Boardshorts, Tees & More!
SHOP MENS
Merrik Mochkatel flies high on his HIC Hiper Model by Kerry Tokoro Merrik Mochkatel flies high on his HIC Hiper Model by Kerry Tokoro

Surf Gear

Fins, Leashes, Traction & More!
SHOP SURF GEAR

kane collection

RIP CURL EDDIE WOULD GO 2025 SNAPBACK HAT - CAMO
RIP CURL EDDIE
$34.95
1 Color
RIP CURL EDDIE WOULD GO PETRO TEE - GREEN
RIP CURL EDDIE
$32.95
1 Color
RIP CURL EDDIE WOULD GO POSTER ART TEE - WHITE
RIP CURL EDDIE
$32.95
1 Color
RIP CURL EDDIE WOULD GO STICKER TANK TOP - BONE
RIP CURL EDDIE
$29.95
1 Color
RIP CURL EDDIE WOULD GO SPRAY JACKET - BLACK
RIP CURL EDDIE
$69.95
1 Color
The new HIC x Aloha Collection bags are here.

Wahine collection

ALOHA COLLECTION X HIC HONEY GIRL BACKPACK - BROWN
ALOHA COLLECTION
$66.00
1 Color
ALOHA COLLECTION X HIC HONEY GIRL WEEKENDER - BROWN
ALOHA COLLECTION
$74.00
1 Color
RVCA ALOHA FLOW WOMENS TANK TOP - ACID BROWN
RVCA
$29.00
1 Color
RVCA PARADISE FLOW WOMENS TANK TOP - WASHED BLACK
RVCA
$29.00
1 Color
RVCA STATE OF ALOHA 411 WOMENS TEE - EUCALYPTUS GREEN
RVCA
$32.00
1 Color
Girl with Billabong Women's Tank Top in Hawaii.

In-Store Holiday Deals - On Now!

Take 30% Off On Tees, Tanks, Walkshorts, Boardshorts, Dresses & More!
Happening Now At HIC Stores.
Browse In-Store Specials
Kalei Fukuda checks the surf at Sandy Beach.

Follow us on Instagram

Keep in touch. Enjoy the ride!
FOLLOW US

SHOP SOME OF OUR BEST SELLING BRANDS

RVCA Logo
Volcom Logo
HIC Logo
Dakine Logo